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Welcome to Canada's Electric Highway
Petro-Canada wanted to create a launch campaign for their Coast-to-Coast EV Fast Chargers.
So we wanted to tell the country about it through the perspective of a line painter, making their journey
across Canada's Electric Highway.
For social, we took a different route. We used 'Kirlian Photography' (a photography style that captures
the electrical aura of an object) to let each province know that they are now on Canada's Electric Highway.
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